GDPR is coming So what is GDPR (General Data Protection Regulation)? It's an EU regulation that becomes law on 25 May 2018 that aims to increase the data protection of all EU citizens. A whole industry has sprung up of GDPR "specialist" and there is now much media coverage. As usual there's much mis-information floating around not helped by ambiguities and deliberate vagueness of some parts of the GDPR regulations. So we think the specific understanding of GDPR will take some years to mature as authorities enforce and challenge companies compliance. Practical Impacts What does it mean for the hospitality industry and in particular the hotel sector? It means that hotel business must take steps to understand how they handle, store & process any personal information. That clearly includes personal information for guests and prospective guests. Even if you operate your business outside the EU but interact with EU citizens you need to take action. The EU and